The Music Marketing program at UTSA provides a unique and exciting learning experience to serious musicians who are interested in the business of music. Our multidisciplinary program is distinctly different from most college music industry programs in several ways.
First, and possibly most important to students, it's a full Bachelor of Music degree, with all the advantages, opportunities, and requirements of other areas in the BM degree. This means that all Music Marketing students audition, take private instruction, and perform in ensembles, just like all other music majors. Our graduates are excellent, well-trained musicians that can flourish in the highly competitive professional music world.
Second, we have a rigorous business core requirement. These courses, which include economics, marketing, communication, entrepreneurship, and management courses, provide Music Marketing students with the basic skills and concepts they need to understand the business environment apart from the constantly changing and unpredictable music industry.
Third, we emphasize a broad range of music industry specific activities that offer practical experience in diverse areas of music that correspond to students' interests. We work on arts administration projects, live music promotion and production, audio recording and internet distribution projects, music products sales and marketing, and entrepreneurial activities that help prepare students to meet the challenges of forging a career in music.
The UTSA Music Marketing program attracts ambitious, passionate, and dedicated music students that are not afraid of a challenge and are looking for a program that will prepare them to be competitive in a tough business. Our graduates have a portfolio of accomplishments to show employers by the time they graduate, have an impressive record of finding good jobs and building good careers in real-life situations in the music world.
Contact
Assistant Professor of Instruction, Trombone, New Media, and Coordinator of Music Marketing
Music
Degrees and Minors:
- Bachelor of Music, Music Marketing
- Minor in Music Marketing
Music Marketing Alumni
Alex Flores '16
Founder and CEO, Floresent Marketing
Selena Flores '17
Senior Marketing Coordinator, Spurs Sports & Entertainment
Michael Kelly '11
Founder, Music on Magnolia
Andrew King '22
Product Specialist, Distribution Manager, and Sales, Alamo Music Center
Sean Kithas '19
Marketing Manager, Musical Bridges Around the World
Mariah Martinez '22
Email Marketing Coordinator, Houston Symphony
Robert Meyer '89
Operations Manager, Piano Intake and Distribution, Alamo Music Center
Rolando Ramon '21
Marketing Manager, ROCO
