Juyan Zhang, Ph.D.

Professor, Communication

Juyan Zhang, Ph.D.


Dr. Juyan Zhang is a Professor at the UTSA Department of Communication and Contributing Scholar for the USC Center on Public Diplomacy. He earned his doctoral degree from the School of Journalism, University of Missouri-Columbia. His teaching and research interests include strategic communication, international communication, intercultural communication, media analysis, and Buddhist studies. A study published in the top scholarly journal Public Relations Review in February 2016 shows that Zhang is the most published public relations scholar in the field of public diplomacy since 1990 (Vanc, A. & Fitzpatric, K. (2016), Scope and status of public diplomacy research by public relations scholars, 1990–2014. Public Relations Review, 42, 432-440). Zhang published more than thirty papers, monographs, and book chapters in such journals as Public Relations Review, International Journal of Communication, Journal of Communication Management and Newspaper Research Journal. Zhang is also interested in Buddhist studies. His research on the origin of Avalokiteśvara appeared in the Canadian Journal of Buddhist Studies and the International Journal for the Study of Humanistic Buddhism (forthcoming).


  • Language and Communication Theory
  • Case Studies Public Relations
  • International Communication

Research Interests

  • International Communication
  • Public Relations


  • Ph.D. in Journalism, University of Missouri-Columbia (2003)
  • LL.M. in International Relations, Beijing University (1997)
  • LL.B. in International Relations, Renmin University of China (1994)

Honors and Awards


Grants, Patents and Clinical Trials


  • Zhang, J. (2017). Beyond the Two Factors: Mapping the factors affecting the Sino-Vatican relations. Monograph prepared for the Center on Public Diplomacy, University of Southern California. CPD Perspective, April 2017.
  • Zhang, J. (2017). The creation of Avalokiteśvara: Exploring his origin in the northern Āgamas. Canadian Journal of Buddhist Studies 12 (2017): 1-64.
  • Zhang, J. (2015). The food of the worlds: Mapping and comparing contemporary gastrodiplomacy campaigns. Journal of International Communication, 9, 568–591, SSCI.