Juyan Zhang, Ph.D.

Professor, Communication

Juyan Zhang, Ph.D.


Dr. Juyan Zhang is Professor of Communication at the UTSA and Contributing Scholar for the USC Center on Public Diplomacy. He received his doctoral degree from the School of Journalism, University of Missouri-Columbia. His research focuses on strategic communication, public diplomacy, interfaith dialogue, religious tourism, and media studies. Zhang contributed two monographs for the USC Center on Public Diplomacy’s faith diplomacy project, respectively on Buddhist diplomacy and the Sino-Vatican faith diplomacy. He is also interested in Buddhist studies.


  • Language and Communication Theory
  • Case Studies Public Relations
  • International Communication

Research Interests

  • public diplomacy
  • strategic communication
  • interfaith dialogue
  • faith tourism
  • Buddhist studies


  • Ph. D in Strategic Communication, University of Missouri-Columbia (2003)
  • M.A. in international relations, Peking University (1997)
  • B. A. in International studies, Renmin University of China (1994)


  • Zhang, J. (2017). Beyond the Two Factors: Mapping the factors affecting the Sino-Vatican relations. Monograph prepared for the Center on Public Diplomacy, University of Southern California. CPD Perspective, April 2017.
  • Zhang, J. (2017). The creation of Avalokiteśvara: Exploring his origin in the northern Āgamas. Canadian Journal of Buddhist Studies 12 (2017): 1-64.
  • Zhang, J. (2015). The food of the worlds: Mapping and comparing contemporary gastrodiplomacy campaigns. Journal of International Communication, 9, 568–591, SSCI.