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university community unitypr_08 UTSA PR Students Boost CASA 5K Participation San Antonio (April 2, 2008) – UnityPR, the new student-run firm of the Public Relations Student Society of America, Steven R. Levitt Chapter at The University of Texas at San Antonio Department of Communication, partnered with Child Advocates San Antonio (CASA) to promote their annual 5K run held on March 22 in Olmos Park. The event raised $24, 500 to help abused or neglected children. Rick Gonzales, Development Director for CASA said “On behalf of Child Advocates San Antonio, I would like to commend the members of UnityPR for their help in making this year’s Speak Up for Kids CASA 5K a great success. We nearly doubled the number of participants at this year’s 5K from 300 in 2007 to 590 in 2008. Besides helping us gain more media coverage (both TV and print) prior to the event, UnityPR did a wonderful job in promoting it on the UTSA campus and at local businesses. The group’s help with logistics before and during the 5K was much appreciated. However, more importantly, UnityPR helped us consider new ways of broadcasting the event – namely through craigslist.com, and other sources. We are all impressed with the enthusiasm and desire of your students to work toward the greater good of our community by helping CASA continue to speak up for abused and neglected children.” UnityPR, whose mission is to unite UTSA students with the San Antonio community to provide quality public relations services for clients and educational opportunities for members, currently has two other clients. Students are assisting the Battle of Flowers® Association with media relations this year and will conduct a long-term campaign to generate innovative ideas to put a fresh face on future Battle of Flowers® parades and capture the essence of modern San Antonio. The main goal is to ensure that the parade remains fresh, vital, and relevant to the entire community. UnityPR is also assisting SA Indie in making 2008's independent artist music festival bigger and better than its first run last year. SA Indie is collaborating with Child Advocates San Antonio and possibly other non-profit groups, who will receive proceeds from festival profits. SA Indie Fest will be held September 26-28 at a location to be determined. UnityPR, then nameless, landed its first client in July 2006. Members teamed up with the Med Center Rotary Club to work on the 2007 Nightingale Gala. The Nightingale Gala is an event designed to raise money for nursing scholarships. Members were in charge of event publicity and assisted the Rotary Club in raising $47,000. For further information on UnityPR contact Dr. Steven Levitt, Chair, Department of Communication, UTSA, 458-5990. |
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